November 24, 2025
Lifeways Style Guide
TYPOGRAPHY
Naturally empathetic, unpretentious, and supportive, our
role is to serve a basic need. Our down-to-earth style and
friendly charm appeal have the ability to appeal to a wide
audience — often across all walks of life.
HEADLINES
Rock Grotesk Wide
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-;:”’?/,.<>
HIERARCHY
H1 Headline
H2 Headline
H3 Headline
H4 Headline
H5 Headline
H6 Headline
Body
Roc Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-;:”’?/,.<>
Body Copy In Use
Eget blandit nunc sem mauris sit senectus. Ullamcorper feugiat enim sed tempor netus. Diam a quis vitae nulla tincidunt praesent odio non. Hac risus risus viverra in. In nunc eleifend fermentum nunc egestas volutpat donec velit aliquam. Mattis et massa viverra amet tellus sit malesuada. Nulla enim sit faucibus sem massa condimentum. Laoreet lobortis sed faucibus id risus.
Example of typography combination
Making an Impact
Transforming Lives
At International Needs, 2024 is a
milestone year. Our 50th anniversary!
Anniversaries are a great moment for
reflection, to celebrate the past, but
perhaps more importantly, look to
the future.
Colors
Naturally empathetic, unpretentious, and supportive, our
role is to serve a basic need. Our down-to-earth style and
friendly charm appeal have the ability to appeal to a wide
audience — often across all walks of life.
Primary Brand Colors
Green
HEX: 006baf
Orange
HEX: f39e39
Creme
HEX: 064367